EMPLOYER BRANDING
ClearanceJobs helps us to educate our management and leadership with all of the content available.MARIA MORRONE TALENT RESOURCE MANAGER, TYTO ATHENE
Anything under the Department of Defense umbrella: intelligence, cyber, space, acquisitions, program management, systems administration, software development, or systems engineering.
Hiring is tough regardless of the industry. The cleared industry is so niche, and it was already difficult before. Recruiters’ jobs are exponentially harder now with the number of cleared openings compared to the number of people with clearances.
Maria Morrone, talent resource manager at Tyto Athene says “ClearanceJobs helps us to educate our management and leadership with all of the content available.”
With the gap between positions open and the number of candidates to fill them, Tyto has leaned on ClearanceJobs employer branding products, including sponsored social media posts to ClearanceJobs hundreds of thousands of followers, Sponsored Messages at ClearanceJobs.com, Homepage Tile Ads, joining the Security Clearance Careers Podcast [ClearedCast], and providing content for sponsored articles at news.clearancejobs.com. “We are a new company, just three years old, so there is no name recognition like other contractors,” Morrone says. “People trust brand names more; we’ve done several campaigns [with ClearanceJobs] that have helped elevate our visibility causing more candidates to apply.”
As companies experience blockbuster years through acquisitions and contract wins, growth, while exciting, can cause candidates to experience brand confusion. As Morrone attended virtual career fairs, she would have three or so cleared candidates stop by her both, while other larger contractors with recognizable names had 20 waiting in line. Content through ClearanceJobs’ employer branding products brought notice to Tyto Athene’s brand and mission and helped to engage their own employees online.